The Unseen Power of Names

A TEDx Talk by Berthine Crèvecoeur West

Mispronounced names cost more than you think — in engagement, retention, and trust.

When a name is dismissed or mispronounced, the impact ripples far beyond the moment. It shapes belonging, psychological safety, performance, and retention — and for customer-facing teams, it influences loyalty and brand perception.

In her TEDx talk, Berthine Crèvecoeur West blends research with the legacy of her own ancestors to reveal why names are one of the most overlooked drivers of workplace culture and business outcomes.

Essential viewing for executives, HR leaders, entrepreneurs, and organizations ready to move beyond surface-level inclusion into everyday practice.

▶ Watch the TEDx Talk:

To bring this message to your organization, contact Westbridge Strategy Group at [email protected].

Hear From Our CEO, Berthine Crèvecoeur West, MA, EMBA, CDE®

Berthine’s energetic, passionate and engaging delivery creates an engaging atmosphere and fosters dynamic dialogue on topics that merge strategy, leadership, entrepreneurship, and data insights to cultivate a culture of innovation and inclusion. Berthine’s presentations create a lively environment that encourages new conversations and ideas on these critical business pillars. Dive into a thought-provoking discussion as she unveils best practices and global insights aimed at propelling your organization forward.

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